AI visibility & CRM attribution for B2B
Get found.
Know which leads
are worth more.
Help buyers discover you in AI answers. Show which campaigns bring leads sales wants, and give Google Ads that feedback.
We investigate your AI visibility and fix agreed website issues. Or we connect your marketing and sales data, starting with a shared definition of a good lead.
Two separate services for B2B service and SaaS teams.
WHERE WE HELPILLUSTRATIVE
?
YOUR BUYER'S QUESTION
"Who can help us solve this?"
Your business needs to be easy to find and understand.
↓ DISCOVERY
GEO / AEO visibility audit
See how AI answers
represent your business.
MentionsCitationsAccuracy
Recorded findings, clear priorities and agreed website fixes.
↓ AFTER THE ENQUIRY
CRM qualification & attribution
Tell your ads what
a good lead looks like.
Fit criteriaCRM recordsSales feedback
Connect the campaign, the sales decision and eligible feedback to Google Ads.
Work with the systems you already use.
CRM: HubSpot / Pipedrive / Salesforce
Integration and edition checked before scoping.
What needs fixing?
Buyers can't find you.
Or you can't tell which leads matter.
Choose the problem your team needs to solve first.
01 / GEO & AEO VISIBILITY AUDIT
Be easier to find
when buyers ask AI.
You have a website and content. But do AI answers mention your business, cite your pages and describe your services correctly?
We check agreed buyer questions, investigate website issues and implement the technical fixes included in your project.
"Why are competitors appearing instead of us?"
01Record what appears and where.
02Verify the issues your team can address.
- Understand how your business appears in the sampled answers.
- Give your team specific changes with supporting evidence.
- Leave with agreed fixes and a record of the work.
Get found by AI
Try the free GEO audit
02 / CRM QUALIFICATION & ATTRIBUTION
Give your ads feedback
from the leads sales values.
Your campaigns report conversions. Sales has a different view of their quality. If those decisions stay in conversations or inconsistent CRM fields, marketing has little to work with.
We agree the qualification criteria, define how the decision gets recorded and return eligible sales outcomes to Google Ads.
"Which campaigns deserve more budget?"
01Sales and marketing agree what counts.
02The CRM records it. Ads receives the feedback.
- Compare tracked campaigns using meaningful sales outcomes.
- Give Google Ads better information to support lead quality optimization.
- Support budget decisions with evidence your team can trace.
Connect marketing to sales outcomes
Try the free pipeline audit
The work behind better lead data
Your CRM needs
rules people can follow.
If marketing and sales each enter what they think is right, a connection between tools will only pass along the confusion.
We define the selected qualification decision with your team: what counts, who records it, when it gets updated and how to handle missing or changed information.
Company fit and buying need can support that decision. A download or a meeting booking alone doesn't establish it.
See how qualification works
ILLUSTRATIVE RECORD / SALES REVIEW
A lead sales
has agreed to pursue.
Company fits the service. Relevant need confirmed. Sales records the decision using the agreed criteria.
A defined outcome to verify and connect
ILLUSTRATIVE RECORD / AWAITING REVIEW
A form submitted.
Qualification unknown.
The enquiry arrived, but the fit and need haven't been checked. A named owner has the next action.
Keep "unknown" separate from "qualified"
Illustrative examples. Scope covers the agreed outcome and recording rules, not a full CRM cleanup or predictive scoring system.
Why Pipe Flooders exists
The tools were there.
The connections weren't.
Pipe Flooders grew out of experience with established B2B tech companies whose marketing operations were still disconnected. Sales and marketing used the same CRM, but often had different definitions and habits for keeping it up to date.
AI visibility raised another question: was rewriting website copy enough, or did the information and technical setup need attention too?
That's the work we focus on: investigate what buyers can find, and connect the sales feedback marketing needs to make better decisions.
Not sure where to start?
Check the website
before committing to a project.
Choose a free check that matches your question. If you already know what you need, go straight to the relevant service.
From the blog
Something you can use
with your own team.
Practical checks for AI visibility, attribution and lead handling. Look for the examples, questions and working templates you can apply to your own setup.
Read the blog
Before you get started.
Do we need both services?
No. Choose the GEO audit for AI visibility and website investigation, or CRM qualification and attribution for sales criteria, reporting and eligible Google Ads feedback. Each has its own scope.
Will you generate leads or manage our campaigns?
These services address visibility and the measurement behind marketing decisions. They do not include outbound lead generation or ongoing campaign management. Your ad manager retains responsibility for bidding and campaign decisions.
What if sales doesn't keep the CRM up to date?
We review the recording process for the agreed outcome, including its owner, timing and exceptions. A sales owner needs to help define and maintain it. Automation can help with recording, but an automated field does not prove that a lead is qualified.
Can we keep our current agency and tools?
Yes, where the existing setup supports the agreed work. We confirm CRM edition, integrations, access and responsibilities before committing. We can coordinate with your agency or developer.
Can you guarantee citations, better leads or more deals?
No. We deliver the agreed investigation or implementation and document the evidence. Commercial results also depend on your offer, demand, content, data volume, campaigns and sales follow-up.
Choose the work your team needs
Be easier to discover.
Know what deserves your budget.
Start with AI visibility or CRM qualification and attribution.
