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Free GEO audit tool

Run a free GEO audit.
See what could be limiting AI visibility.

When someone searches for a service like yours, they might ask Google, ChatGPT or Perplexity. This free scan checks whether your website gives AI tools what they need to find, understand, and mention you. Get your AI Citability Score to see where to start.

  • Find the gaps that could be keeping AI tools from understanding or citing your site.
  • Get a ranked list of what to fix first, not another generic checklist.

FROM BUYER QUESTION TO YOUR FIRST STEP16 CHECKS
01 / THE SEARCH

Buyers search for a solution.

Your next client may start with a question in an AI tool.

↓
02 / THE OPPORTUNITY

They form a shortlist.

Being absent means missing a chance to be considered.

↓
03 / YOUR FIRST STEP

Find what could be holding you back.

Start with the website gaps you can investigate and address, below.

Illustrative buyer journey. The scan to the left checks your own site, live.
Get seen. Get considered.

Your next client has a question.
Will your business be part of the answer?

“COMPETITORS SHOW UP. WE DON’T.”

Find gaps you can work on.

You cannot control which business an AI answer names. You can investigate whether your own website makes your business harder to access or understand.

The benefit: specific website findings to act on while you investigate the visibility gap.
“BUYERS DON’T SEE WHY WE’RE DIFFERENT.”

Make your business easier to understand.

Unclear or inconsistent information can leave an incomplete picture of what you offer. Review the content and identity signals your website presents.

The benefit: a starting point for clearer information about who you help and what you do.
“WE NEED A NEXT STEP, NOT MORE GUESSWORK.”

Know what deserves a closer look.

Give your developer or content team the findings. Decide what to investigate before committing time or budget to another round of changes.

The benefit: a concrete brief you can use in-house, without buying a paid project.
Find the gaps behind the guesswork

What could make your business
harder to find or understand?

Look for access restrictions, unclear business information and content signals worth improving. Start with seven website checks without email; unlock the other nine free with your email.

01 / No email required

Your first 7 checks

  • AI crawler access
  • AI access files
  • Technical SEO basics
  • Structured data presence
  • Schema validity
  • Content freshness signals
  • Snippet directives

These checks identify signals for review. Their presence does not establish content quality, trust or a likelihood of being cited.

B2B buyer research

Your buyers are already using AI.
What will they learn about you?

FORRESTER / 2025 SURVEY
94%

of surveyed business buyers reported using AI in their buying process.

Buyers’ Journey Survey 2025. Published 22 January 2026. Read Forrester’s summary ↗
GARTNER / RECENT PURCHASE
45%

of surveyed B2B buyers used generative AI during a recent purchase, mainly to research vendors and products.

645 buyers; August–September 2025. Published 20 May 2026. Read Gartner’s findings ↗
GARTNER / VALIDATING ANSWERS
69%

of surveyed B2B buyers preferred checking AI-generated insights with sales representatives.

Same Gartner survey. Read the source ↗

Different surveys and questions: percentages are not directly comparable. These findings describe buying behavior, not the results of this audit.

Give buyers a clear picture of your business

Our takeaway: being considered starts with being understood. Use the free scan to review your website’s signals. When you need to know how you actually appear alongside competitors in AI answers, explore the paid investigation.

From a visibility concern to something you can work on

Do more than wonder
why you’re being overlooked.

Get findings you can bring to the people who manage your website. Each check gives them something specific to examine, so the conversation can move from “we need to show up” to “let’s look at this.”

It does not ask AI services buyer questions or measure how often they recommend you. Your score is a summary of this tool’s checks—not a prediction of visibility.

Check my website →

HOW TO READ A FINDINGEXAMPLE
CheckIs your business name consistent in the inspected markup?
ObservationDifferent names appear in the page title and organisation markup.
Next stepConfirm whether both names are intentional. Align inaccurate information.
Keep in mindThis does not establish what an AI service knows about your company.
How it works

Find the gaps.
Take your next step.

01 / ENTER

Start with your website.

No account or email needed for the first seven checks.

02 / REVIEW

See what needs attention.

Review what each check found. Use the evidence to discuss possible fixes with your team.

03 / UNLOCK

Choose what happens next.

Unlock the full report free with your email. Take it to your team or ask us about a deeper review.

Your next client is looking for a solution

Give your business a better starting point
for AI answers and citations.

Find website issues that could be keeping you out of consideration. Start your free AEO & GEO audit—seven checks without email, the full report free to unlock.

Run my free audit →

All 16 checks are free. Email unlocks the remaining nine.

Ready to investigate the competitive gap?

See who appears in the answers
your buyers are reading.

Find out how your business appears alongside competitors for relevant buyer questions. The paid GEO/AEO project documents answers and citations, prioritizes findings and implements agreed technical fixes. A separate paid service — no obligation to buy after using the free tool.

See the GEO Visibility Audit
Before you scan

FAQ

What is a GEO audit?

A GEO audit is a check of whether AI systems — ChatGPT, Perplexity, Google AI Overviews, Claude — can actually access, parse, and cite a website’s content. It looks past traditional Google ranking factors at what specifically breaks AI citability: blocked crawlers, invalid schema, thin or ungrounded content, and inconsistent entity information across your own title, metadata, and schema. A page can rank well on Google and still fail a GEO audit completely.

What’s the difference between AEO and GEO?

AEO (Answer Engine Optimization) focuses on the content itself — is it structured clearly enough for an AI system to lift a direct answer? GEO (Generative Engine Optimization) is the wider layer underneath: crawler access, structured data, entity consistency, the technical groundwork that determines whether AI systems can reach that content at all. AEO is content-level. GEO is the full stack it depends on.

Which checks are free, and which need an email?

7 of the 16 checks — AI crawler access, structured data presence, schema validity, technical SEO basics, content freshness, snippet eligibility, and AI access files — run instantly with no email. The other 9 — including E-E-A-T signals, content depth, and entity consistency — unlock with your email. Nothing is withheld once you unlock it; every factor gets a full, specific finding, not a teaser.

Does a perfect AI citability score guarantee AI engines will cite you?

No. A high score removes the technical and structural reasons an AI system would skip your content — it doesn’t guarantee a citation on any specific query. AI engines still weigh relevance, competing sources, and how a specific prompt gets phrased. A GEO audit fixes what’s in your control: crawlability, structure, clarity. It can’t control what a model decides to cite for a given question.

Are these checks run by AI, or are they deterministic?

Deterministic. Every check runs against your site’s actual HTML, schema markup, and server responses using fixed rules — no language model scores your page or guesses at quality. Run the same domain twice and the score doesn’t move. That’s different from tools that use an LLM to “grade” a page, which can return a different score on the same URL run twice.

What’s the difference between a GEO audit and a technical SEO audit?

A technical SEO audit checks whether Google can crawl, index, and rank a page — sitemaps, redirects, page speed, mobile rendering. A GEO audit checks a related but separate question: whether AI engines can access that same content and trust it enough to cite it — crawler-specific access rules, structured data an AI system reads, entity consistency across the web. Some checks overlap. Many don’t.