Free tool · No email or account connection

What should your ads learn from sales?

Build a qualification brief your team can act on. This planner organizes your answers and flags questions to resolve — it does not inspect, score, or connect to your CRM.

The event

Outcome to measure

Evidence available

How is it recorded?

Owner role (not a person's name)

Typical recording delay

Cancellations, duplicates and reversals

Current CRM-to-Ads feedback

Proposed sales qualification criteria

Draft only — your sales owner must agree these before they're used.

Fit (company type, size, service area)

What confirms a relevant need or next step?

Who or what should not qualify?

Use roles and process descriptions only. Do not enter customer details or secrets. Everything above is processed in this browser — nothing is submitted or saved.

Your implementation brief

Based only on your answers. Unknowns require evidence; this brief is not verification of connectivity, consent or bidding suitability.